When building a business or seeking new clients, business cards are great ways to form connections and grow your network. They can also help you market your small business.
This guide will go over what a good business card should look like, including:
- What to put on your business card
- Strong branding and design
- Digital tools to improve your accessibility
- What you should put on your business card
When considering what a good business card should look like, it is important to make sure that the card helps to market you. The best business cards include information that makes it easy to reach you and learn more about your business.
Apart from knowing who you are and what you offer, a successful business card makes it easy for potential clients to contact your business. You’ll want to include your email address, phone number, your website, and social media handles. Depending on if the business card is for a shop, you may also want to include an address. These things will help increase your outreach.
Learn more about what a business card should include here.
- Strong branding and design
Understanding what a good business card should look like is more than knowing what information to include on your business card. It is also knowing how to present that information.
Establish clear branding
Your business card may be the first introduction to your business for many clients. Because of this, your business card should blend well with your business brand and intentions. If you have a logo for your business or a colour scheme on your website, make sure the business uses them.
Make sure the branding is consistent with what your small business offers. For example, if the focus of your business is social media marketing, then show your design and marketing skills on your business card. If you’re creating business cards for your pizza shop, you may want to include an illustration of pizza on the business card design or even shape the card like a slice of pizza.
If your branding is clear and consistent, you will appear more professional and may draw more clients. Consistent branding will also help clients remember your business since each element of your business works well with each other.
Develop the design
An appealing design will help to attract potential clients to your business. When considering what a good business card should look like, you should consider how to make the design clean and simple to follow.
To create a clear design for your business card, first consider how to organise the information best. You may want to make sure the name of your business or your own name is the most central and eye-catching element of the card. You can reinforce it with a catchy and easy-to-read font or logo.
If you put all this information, including the contact information and links, on one side of the card it can become busy and difficult to read. Consider putting some of the information on the back of the card. You can break up these elements with columns or lines and use blank space. A clean design will make your business appear more professional and impress potential clients.
- Digital tools to improve your business card
Today, digital tools have changed what a good business card should look like. There are also design tools that allow you to create a business card unique to your needs.
Choosing the right platform
Platforms like Canva, VistaPrint, and HelloPrint have great business card design services. They even have pre-made templates that you can develop your business card with.
These platforms allow you to choose colours, fonts, and add logos. You can choose to orient your business card horizontally, vertically, or create a unique shape. These platforms can be easy to use, and some allow you to order cards straight from the site once you’ve finished.
You may also want to look into hiring a graphic designer to create a custom business card for you. This option is a bit more pricey. But, if it’s in your marketing budget, hiring a professional can help with your design needs.
Adding digital elements to your card
One of the most useful digital tools that you can include on your business card is a QR code. This can be a great way to make your website or social channels easily accessed by scanning the code with a phone. By using a generator like QR.io, you can input your URL to easily create QR codes that you can add to your business card.
You can also consider creating a digital business card alongside your physical copy as a form of digital marketing. This can make you more accessible to clients you haven’t come across in person. Some tools that are helpful in creating digital business cards include Haystack or L-Card.
How to save time managing your finances
Business cards are a great way to grow your business. Developing your business means bringing in more money, which you need to manage. Financial management can be stressful and time-consuming when you’re self-employed. That’s why thousands of business owners use the Countingup app to make their financial admin easier.
Countingup is the business current account with built-in accounting software that allows you to manage all your financial data in one place. With features like automatic expense categorisation, invoicing on the go, receipt capture tools, tax estimates, and cash flow insights, you can confidently keep on top of your business finances wherever you are.
You can also share your bookkeeping with your accountant instantly without worrying about duplication errors, data lags or inaccuracies. Seamless, simple, and straightforward!
Find out more here.