TikTok can be an excellent platform for growing a business. If you sell products, TikTok Shopping provides a way for users to buy products they see in your videos without leaving the app. If you want to learn about creating a TikTok shop for your brand, this guide is for you. 

In this guide you’ll learn:

  • How to set up a TikTok business account
  • Tips for creating a successful TikTok shop

How to create a TikTok Shop for your business

You need a TikTok business account to set up TikTok Shopping, so go set one up if you haven’t already.

Download the relevant app

If you have a Shopify account, also download the TikTok Shopify app to create video ads, track results, and manage your orders all from within Shopify. The app integrates with TikTok Shopping and TikTok For Business Ads Manager.

Businesses with BigCommerce accounts can download their TikTok for Business app, which automatically instals the TikTok Pixel on your storefront. This way, you can easily track the results of your advertising campaigns. 

You can choose to have customers complete their purchases within the TikTok app or to redirect them to your Shopify or BigCommerce account to finalise there.  

Describe your business in your bio

Your TikTok bio is the first thing people will see when visiting your page and your chance to introduce your brand and products. It’s important to make a good impression and provide accurate information about your business.

So take a minute to describe your brand and what you do. Make sure you use keywords that people are likely to search for to improve your SEO (search engine optimisation) on TikTok. Learn more about SEO for small businesses.

Optimise your product catalogue for TikTok

Since your shopping tab will be your TikTok storefront, it’s crucial to optimise it to create an enjoyable experience. 

Use high-quality images and make sure the style is consistent with how you present your brand across TikTok and other platforms. Your product titles also need to fit within the 34 character limit and clearly describe each item. Use the description to add as many details about the items as possible. 

It’s also important to mention that links in product descriptions on TikTok are not clickable, so you’re better off not using them.

Use shoppable videos

TikTok and eCommerce giant Shopify have a new deal to integrate Shopify’s eCommerce merchants with TikTok’s audience. This means you can connect your Shopify shop to TikTok and sell products on the app directly through in-feed shoppable videos and ads. 

If you have a Shopify shop, this is an excellent way to grow your eCommerce store and TikTok following at the same time. 

Tips for creating a successful TikTok shop

Follow the tips below to get the most out of TikTok Shopping. 

Use sponsor branded hashtags

One of the most effective ways to give your TikTik shop a boost is by sponsoring a branded hashtag that encourages users to create content themselves. 

If you want to sell products on TikTok, you need to get your brand in front of as many people as possible. TikTok’s Hashtag Challenge Plus allows users to shop for products related to a sponsored hashtag, and getting involved can help you get noticed. 

Add a CTA

A CTA (call to action) is a short statement that tells users what action you want them to take, such as “buy now” or “sign up”. Adding a CTA to your TikTok profile and content can help increase conversions by telling users exactly what to do next. 

Use your CTA to guide users to your eCommerce shop, blog, other social channels or anywhere else you want them to go. You can also use your TikTok bio to promote discount codes to limited offers you have for your products. 

Promote your products

Another way to ensure your TikTok shop succeeds is to be proactive and begin promoting your products right away. Once you have a shop, it only makes sense to promote your products on your account. 

Get moving and create a couple of dedicated TikTok videos that point your audience in the right direction. Play around with different filters and jump on the latest trends to bring in more followers. 

Try to engage viewers and create videos they want to re-watch and share with their friends. The more people watch and share your videos, the more TikTok will suggest your content to other users. If you’re unsure how to get started, visit the TikTok Business Help Centre to learn about setting up a campaign and advertising your brand. 

Partner with influencers

If you haven’t kept up with TikTok’s unique trends, inside jokes and subcultures, you might benefit from handing the creative direction over to an expert. In this instance, the experts are TikTok influencers who live and breathe the platform. 

When promoting products, stakes are high, and your content can easily get lost in the Tiktok algorithm. Partnering with TikTok influencers and having them promote your products or services is a great way to reach new audiences. 

The key is to find someone who likes your brand and whose style aligns with yours. For example, if you create vegan soaps, try to partner with influencers that already promote veganism. 

Use Countingup to manage payments

When selling products on TikTok, having a separate business account to accept and make payments is crucial. Countingup is the business account with built-in accounting software that allows you to manage all your financial data in one simple app.

Accept and make payments, send invoices on the go, view tax estimates, and much more with just a few taps on your phone. The app also generates up-to-date and accurate cash flow reports to help you keep track of how your TikTok shop performs at any given time.