Do you want a professional-looking email account for your business? Businesses of all sizes benefit from a dedicated and eye-catching email address, but there are a number of ways of creating yours.
This article will show you how to create a business email, no matter your budget or familiarity with technology. We’ll cover everything you need to know about setting up, writing and using your new email account proficiently. Discover:
● How to create a business email address for free while setting up your website
● How to write professional emails to clients and suppliers
● How to use emails for marketing
Whether you’re starting as a sole trader or launching a limited company, find out how to create a business email address here.
How to create a business email address
For free using an existing email provider
If you have a personal email account through Outlook or Gmail, you may already be familiar with various email platforms. Each provider also offers an introductory package for entrepreneurs looking to create an email account for their business.
Microsoft currently has a 1-month free plan available on Office 365 priced at just £3.80 per user per month. You’ll be able to use your business’s name in your email address, get access to 50GB of email storage, and integrate all your admin with key Office apps like Word, PowerPoint and Excel, plus use Teams and OneDrive for video calls and secure file storage.
If you’re more familiar with Google, you can use Google’s Workspace platform, free for 14 days. For as little as £4.14 per user per month thereafter, you can use a custom and secure Gmail business email address, access essential office solutions like Sheets, Docs and Slides, and use Google’s Meet and Drive for video calls and cloud storage.
Creating an email account for your business is as easy as following each provider’s setup and payment steps. If you want to know more about the pros and cons of different office apps for your business before starting, we have a dedicated article available: The best work from home apps for small business owners.
While setting up your website
In today’s business environment, nearly every business needs a website at some point in its life, and increasingly, businesses benefit from having one as early as possible. Websites are versatile tools for businesses, and many website hosting providers offer email support at the same time, allowing you to bundle email functionality with your website as part of a comprehensive business package.
If you’re considering setting up a website for your business, we have guides available to help, whether you’re looking to set it up yourself or are looking to use a web designer. If your business is a lean operation and you only need an email, many of the same hosting services for websites also offer email-only options, so you’ll be able to find an email solution whatever your needs.
How to write professional emails to clients and suppliers
Now you’ve got your email set up, you’ll need to know how to write well-crafted and professional emails.
Communication in the business world can sometimes come off as formal and stifled, especially with suppliers. A more informal trend has recently emerged where some businesses communicate less formally with customers. Therefore, knowing how and when to change your tone is important.
If you’d like to learn how to navigate certain email functions to start writing emails, read our guide How to write a professional business email.
How to use emails for marketing
Email can be a useful tool for businesses for marketing. As recently as 2020, 42% of consumers expressed a preference for personalised content in the advertising they see – which is where key email marketing tactics like newsletters and promotional emails come into play.
Once you’ve learned the basics of sending emails, you should begin to think about how different marketing methods can benefit your business. If you’d like to learn how to use your emails for marketing purposes, check out our guides below and start growing your business with an engaged and loyal customer base:
● What is small business marketing?
● How to start an email marketing campaign
How to save time on business admin with Countingup
Whether you need to find time to answer incoming queries or you want to fill your newsletter with your latest offers, managing your emails takes time. Unfortunately, many business owners lose time to other admin tasks like bookkeeping. Consider using Countingup to make running your business easier and save time for what matters most to your company.
Countingup is the business current account with free, built-in accounting software. You can use it to automate large parts of your business’s financial admin and enjoy key functions like instant invoicing and automatic expense categorisation to save time.
Countingup also comes with real-time profit and loss reports, tax estimates on your trading and a receipt capture tool. Together, they work to help keep your accounts up-to-date and accurate.
Gain complete confidence in your business’s finances and start saving time. Find out more here and sign up for free today.