Picking a name is one of the most important business decisions you’ll make. After all, the name you choose shapes and defines your company. 

Your name also needs your business real-world status, credibility and you want it to leave a lasting impression on your customers. It should make your brand unforgettable.

The keys to a great business name

As an unknown startup, you need a business name that catches people’s attention, entices them to interact with you, and makes them remember you.

So make sure your name ticks the following boxes:

Meaningful 

The perfect business name instantly shows people who you are and cultivates a positive emotional connection with your audience. 

Distinctive

Your name should be unique and memorable. The goal is for people to instantly recognise your business with one glance at your name. 

Accessible

Make your business name easy to pronounce, spell, and interpret. Accessible names are easier to remember and spread the word about. 

Protectable

Trademark your name to own it legally and consciously. This way, no one else can use the same name for their businesses.

Future-proof

Avoid names based on current trends. The perfect business name will still be relevant as your company and the market evolves. 

Visual

You want a name that looks good when you apply design to it. It should look amazing as part of your logo, business cards, and any other marketing materials.

Find your perfect name using these company name generators

Wix

This tool transforms the words you input into a list of creative and catchy business names you can choose from. 

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Shopify

Select a category for your brand and enter keywords into the business name generator to get a list of suitable names.

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Looka

Brainstorm ideas, check availability, and see logo ideas instantly. Browse by idea or industry to find your ideal business name. 

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Namelix

When you save a name on the Namelix company name generator, the algorithm learns your preferences to improve its suggestions.

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How to choose your business name

Follow these steps to narrow down your search and find the best name for your business.

Shortlist

Go through your generated options and choose your favourites. Make sure they tick the boxes we mentioned before. 

Feedback

When you have your favourites, show them to friends, family, and other potential customers which one they like best. 

Availability

Google the name or use Companies House’s name availability checker to make sure your name is available.

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