The best way to sell Christmas ornaments

Christmas ornaments are the perfect addition to anybody’s holiday decorations. Plus, they make cute stocking stuffers for friends and family. 

For crafters looking to move Christmas ornaments, there are plenty of ways to sell and promote your stock. In this guide, we’ll outline some of the best ways to sell Christmas ornaments, such as:

• Set up a business website.
• Create a landing page.
• Sell through online marketplaces. 
• Sell on craft websites. 
• Sell on social media. 
• Make a Google Business profile.
• Partner with local businesses.
• Sign up for Christmas stalls and markets.
• Reach out to friends and family. 

Building your own website will provide you with the perfect platform to sell and promote all of your products. There are plenty of user-friendly website builders that small businesses can use to make an attractive and functional e-commerce website.

Make sure you feature your ornaments on the front page of your website with beautiful product pictures. Ideally, you want your website to appear when people search for Christmas ornaments on search engines. You can improve your search engines rankings by:

• Paying for Google ads.
• Making your site SEO (search engine optimisation) friendly.
• Asking your customers to leave online reviews. 

If you’re not ready for an entire business website, try buying a landing page on sites like Leadpages. You can set up a product page to link back to through your other promotional materials, giving online customers a place to buy your ornaments online.

Of course, online marketplaces like eBay and Amazon are always a solid option for independent crafters to list their products. The main downside of big sites like these is the amount of competition you’ll encounter. 

There are bound to be thousands of other sellers competing for the same category, and chances are you won’t be able to compete in terms of price. 

Following the last point, you might find better results on dedicated craft sites like Etsy and Notonthehighstreet. 

Online craft markets like these specialise in handmade gifts from independent sellers, so a slightly higher price tag won’t put customers off. You can even offer bespoke ornaments and personalise them with a particular design, name, or message. You can also offer a gift-wrapping service for an extra fee. 

When deciding your prices, remember to factor in extra costs like shipping and commission that the sites themselves may take from your sale. 

Social media is only a great place to promote your Christmas ornaments, it’s also another point of sale for your products. 

Sites like Facebook and Instagram emphasise images and photography, so it’s the perfect place to post pictures of your Christmas ornaments in all their glory. For a more dynamic approach, create Facebook and Instagram stories showing off entire collections in a fun slide show. 

If you want to go down the route of video content, try sites like YouTube and TokTok. For example, you can make simple craft and decorating tutorial videos that feature your products. 

Most social media platforms give you the option to set up a business profile when you create an account. If you do, you’ll have access to a range of features like payment portals, advertising, and data analytics. 

Whenever you search for something on Google, you’ll usually see several local businesses listed on a map with star ratings under them. You can make your business show up just like that if you sign up for a Google Business profile. 

It’s a free and easy way to improve your search engine rankings, and it’ll give customers a place to leave online reviews. 

It’s a free and easy way to improve your search engine rankings, and it’ll give customers a place to leave online reviews. 

While online sales are important, local businesses shouldn’t be ignored. People like to support local entrepreneurs, so having your ornaments on display around town is a great way to spread the word around your local community while making sales. 

Approach local businesses like arts and crafts shops, souvenir shops, and independent cafes, then ask them to stock your ornaments. 

Before you ask, make sure you’ve considered your pricing carefully, then prepare for a negotiation. Think about the number of units you have, the prices of each, and the cut you’re willing to give to the business owner.

Look out for craft fairs and Christmas markets where you can set up your own stall. They all work a little differently, but it’s normally just a case of paying a fee, then you’re good to go. 

Hubs like these are the perfect place to introduce your business to smaller communities while meeting new industry contacts along the way. 

Reach out to your friends and family to see if they’d be interested in your ornaments. Most will be willing to support your small business, but it’s probably also a good idea to give them a discount too. 

Alternatively, if you’ve got the stock to spare, you could give some away for free as early Christmas presents. Having your ornaments on display in different households might be worth it for the advertising alone. If you do, make sure your friends and family mention your business when visitors ask them where they got their beautiful ornaments. 

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