Hosting a webinar is an excellent way to connect directly with your customers from anywhere in the world. You can educate, inform, and position yourself as a thought leader in your field.
That said, simply hosting a webinar isn’t enough. If you want to wow and engage your audience, you need a presentation that holds their attention.
But how do you create such an amazing webinar? We’ve got the tips for you!
This guide will cover how to prepare for and make a good webinar presentation, including:
- Create an eye-catching slide deck
- Brand your presentation
- Write a strong script
- Add a call-to-action slide
- Proofread the presentation
- Connect with your audience
How to prepare for a great webinar
Before we get into the juicy bit –– the presentation –– let’s look at some ways you can get your webinar off to the best start before you even begin presenting.
The first thing to remember is that if your audience doesn’t know or get excited about your webinar, they won’t sign up. So do what you can to create a buzz by promoting your event ahead of time.
Share updates on your social media channels, write blog posts about topics relating to the topic, send emails –– anything you can think of.
A great way to engage attendees is to ask people to submit their questions or comments beforehand so you can make sure you cover them.
You can also use a hashtag before, during and after the webinar that is unique to your event. Have people share their thoughts on the topic on social media and attach the hashtag so others can find it.
Tip: Avoid trending hashtags. Creating a new hashtag or using a lesser-known one helps ensure that the posts will relate to your webinar alone.
For more information, check out:
How to make a good webinar presentation
Knowing how to get people excited about your webinar isn’t enough. You need to present your topic the right way to make it memorable.
Create an eye-catching slide deck
The first thing to do is make sure your slide deck is visually appealing. Your audience needs something nice to look at if you hope to keep them interested for the full 30 minutes to an hour.
You want to create a slide deck that compliments your presentation and highlights your key points. Use images and videos that relate to your topic, and keep the copy short and to the point, so it’s easy to follow.
In addition, stick to one colour palette and font throughout your presentation to keep it consistent.
Brand your presentation
When designing your presentation, it’s good to use your brand colours and fonts for consistency and to keep it in line with your other marketing.
Branding your presentation helps leave a memorable impression on your audience, especially if they continue to join your webinars.
Consistent branding also helps you improve brand awareness and build trust with your customers.
Make your brand shine through your presentation by:
- Inserting your logo on every slide
- Using brand fonts and colours
- Adopting visual elements that match your style
- Aligning the content with your company’s message and values
Write a strong script
Learning how to make a good webinar presentation also requires you to become an expert at delivering your content confidently.
Every good webinar needs a script to ensure you get all your points across without confusing yourself or your audience. Even the most skilled webinar presenter will make a mess of their event without a script.
Writing and rehearsing a script for your webinar is like using a GPS for a long car journey to an unfamiliar destination. You might still get where you need to go without one, but you also run the risk of getting lost along the way.
A script helps you stay on point, on time, and gives you reference points to find your way back if you stray from the topic.
Tip: you might find it helpful to work on your script and slide deck at the same time to make sure they align. If you rehearse your script enough, you might be able to rely only on the slides to guide your presentation.
Add a call-to-action slide
Whatever your webinar is about, make sure you leave the audience with clear next steps after your presentation is done.
Add a call-to-action (CTA) slide at the end that prompts your audience to:
- Visit your website
- Make a purchase
- Grab an offer
- Sign up for the next webinar
Your webinar should encourage attendees to continue their engagement with your brand. Designating a CTA slide will keep your event from becoming a one-and-done deal that people soon forget about.
Pro tip: If you want to increase your webinar’s effectiveness, consider adding an exclusive offer that only attendees can access for a specific time.
Connect with your audience
When figuring out how to make a good webinar presentation, it’s important to think about how you can create a memorable experience for your audience.
A great presentation helps you connect with your attendees and give them a reason to keep interacting with your brand. Your business will look more professional and attractive, too!
Once you get people to attend your events, it’s up to you to hold their attention. If you don’t know how to present a webinar, it doesn’t really matter how good your slide deck is.
If you’re not 100% comfortable hosting virtual events, you might need to improve your public speaking skills. If so, check out our guide on seven ways to improve your public speaking.
Remember that practice makes perfect. The more you prepare and host webinars for your business, the better you’ll become at it. You’ll find a style that works for you and methods that engage your audience.
Hopefully, these tips will give you the information you need to host a truly spectacular webinar in the future. Good luck!
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