As a small business owner, your finances are the basis of your business’s success. Because of this, you may want to set financial goals to earn more and effectively grow your business. 

This guide will discuss small business financial goals, including: 

  • Why financial goals are important for small businesses 
  • How to set and plan your financial goals
  • How to reach your financial goals  

Why financial goals are important for your business

Financial goals give businesses something to work towards as they progress and grow. Goals can help you set and reach your desired financial outcomes. Since small businesses are often working with tighter finances, goals will help you focus on how you use, save and spend your money. 

With well planned and focused financial goals, you can start earning more money and use those resources to invest in your business. This could mean spending more on marketing, product development, or business partnerships. 

How to plan for your financial goals 

When creating financial goals, consider what you want to see your business become. Then, consider what you’ll need, financially speaking, to make that a reality.

Make them specific

Financial goals should be specific enough to know what actions you’ll need to take. Establish a detailed plan when considering your goals so you can understand how you’ll achieve them. It will help to outline how to accomplish these goals. When doing so, consider your budget and a timeline. 

Make them realistic 

The goals will also need to be realistic based on your small business and its capabilities. For example, you may want to save money to rent new shop space. The amount of money you want to save should be realistic based on the size of your business. 

Try to avoid goals that require more cash than you can realistically earn. If you expect too much from yourself, you could feel doubtful as you struggle to accomplish it. 

Make them achievable

Similar to being realistic, the goals should be achievable. Think about how you’ll measure the success of your goals. This will require strong financial organisation so you can have a clear understanding of your goals progress. 

Say you want to increase your cash flow. First, you’ll need a clear understanding of your current cash flow. Then, give yourself a set amount of time, such as six months or a year. Continue to track your progress using your set tactics. This will help you see which methods are helping you towards your goal. 

How to reach your financial goals 

Once you set your goals and establish a plan, you can reach them using several approaches, depending on your goals. Some of these tactics can double as goals themselves as well as methods to achieve your goals. 

Stick to your plan 

Setting a plan for your financial goals will help you understand what you need to do to reach those goals. But you will also need to stick to that plan to achieve your goals. This means focusing on your intentions each day. If you are rigid with your plan, it will be easier to succeed. 

Increase your revenue 

Increasing your revenue may be a route to your goal or the goal itself. Either way, you’ll have more available money to put towards your goals if you can generate more money from your sales. 

One way to expand your revenue is by growing profit margins. You can start by raising your business pricing by a small percentage. As a result, you’ll earn more from each purchase. 

You can also increase your revenue by selling more products or services. If you focus on improving your sales techniques, you can reach more potential customers and convince them to purchase from you. Aside from this, you could target your marketing or create discounts for your products to boost your sales numbers. 

Increase cash flow 

Increasing your revenue can help you earn more for your business, but you may also want to focus on improving your cash flow. This will lead to more money coming in than out of your business at any given time. 

Though some small businesses may be earning good money from their client base, these earnings may not come frequently. As a result, a high earning small business may have poor cash flow. Without available cash, you won’t be able to invest in business growth. If you increase your pay frequency, you will have more available cash to put towards your goals. 

Decrease expenses 

Another way to reach financial goals is by decreasing your business expenses. Put together all of your business finances in the last month, quarter, or year. This will help you see where your money is spent and how that is affecting your business. 

If you regularly look through your business finances, you can cancel unnecessary expenses or shift your spending behaviour to save money. You can also seek more affordable alternatives for necessary expenses and research money-saving methods. Being aware of your spending trends will help you see what is working for your business and what is hurting it.  

Forecast income 

Reaching your financial goals will need more than immediate actions. You’ll also want to forecast your business’s finances to see how your goals progress over time. This will help you understand how much your business will earn in the future. 

You can forecast your cash flow and income to see what leeway you may have in the coming months or years to work towards your financial goals. 

Organise your finances to reach your goals 

Reaching your small business’s financial goals is easier when you have financial clarity for your business. But, financial management can be stressful and time-consuming when you’re self-employed. That’s why thousands of business owners use the Countingup app to make their financial admin easier. 

Countingup is the business current account with built-in accounting software that allows you to manage all your financial data in one place. With features like automatic expense categorisation, invoicing on the go, receipt capture tools, tax estimates, and cash flow insights, you can confidently keep on top of your business finances wherever you are. 

You can also share your bookkeeping with your accountant instantly without worrying about duplication errors, data lags or inaccuracies. Seamless, simple, and straightforward! 

Find out more here.