Developing new products is an exciting time for a business, and you need to get your customers just as excited about them if you want to make sales. 

To help you do just that, this article will share some helpful tips on how to promote a soap product.

Specifically, we’ll cover different methods of marketing, such as:

  • Social media marketing
  • Email marketing
  • Updating your website

We’ll also cover some specific methods you can use when promoting your soap product, including:

  • First time promotions
  • Free samples
  • Discount codes
  • Early access for loyal customers

Social media marketing

Social media is one of the best ways to promote your products online. It’s free, easy to use, and almost everybody uses it. In particular, sites like Facebook and Instagram are popular choices for cosmetic products, so they’re a good place to start. 

You should adjust your marketing content and strategy for each social media platform, but there are a few golden rules that apply to all of them. For example:

  • Post regularly and be consistent. 
  • Don’t go overboard with the salesy stuff. 
  • Post content that your audience will enjoy, like blog posts, videos, and photos. 
  • Connect with other businesses and engage with their content. 
  • Engage with your followers by replying to comments and sharing posts. 
  • Include links to your other social media channels and business website

When promoting a soap product, there are a few specific social media strategies you can use. For example, you might:

  • Send samples of your products to popular beauty bloggers and influencers. 
  • Create behind-the-scenes videos building up to the roll out of a new product. 
  • Create competitions for your followers. 
  • Interview satisfied customers and post the videos. 

Social media is about building relationships, first and foremost, not pushing your products. So remember to produce content your followers will find interesting, rather than trying to hard sell. Your content should peak people’s interest and lead them back to your products organically. 

It can be difficult to strike a balance, but try to think of social media as a public relations (PR) marketing tool instead of a point of sale. 

Email marketing

Email marketing is still a very powerful way to promote your products. It’s targeted, efficient, and it doesn’t cost much to do, so it’ll give you an impressive return on investment (ROI) compared to other forms of marketing. 

The first step is to get people to sign up for a mailing list. Then, you can send newsletters and promotional information about your new soap products. 

Updating your website

As well as a point of sale, your website is the face of your business, so it’s crucial that it makes a good impression.  

All of your soap products should be well-organised in a menu that’s easy to navigate, with well-made product pictures and description. List your prices clearly and have a simple checkout system that anybody can use. 

When promoting a specific soap product, have it featured on the front page with a direct link, alongside any promotional discounts you’re offering with it. 

You’ll have an easier time promoting all of your products if you appear higher in search engine rankings. You can improve your search engines rankings by:

The important thing is to keep updating and improving your website whenever you can, especially if it’s your main point of sale. 

Advertise a full return policy

An airtight return policy is always recommended when promoting your products. 

First of all, it tells the public that you’re confident about your products. But more than that, it’ll help convince the more risk-averse customers who are on the fence. 

Free samples

When promoting new products in particular, including free samples is a great way to get customers excited. 

For online sales, include the sample as a surprise gift with their delivery. Even if they don’t love the product, they’ll still appreciate the gesture, generating some positive PR. 

For physical stores, offer free samples around the store or at the checkout. Soap products are well suited to this kind of promotion, because customers will want a tactile experience of how a product feels and smells before they make a decision. 

Discount codes

The next logical step from a free sample is a substantial discount on new soap products. There are many ways you can choose to structure your discount, such as:

  • Three for the price of two. 
  • A percentage of money off after spending a certain amount. 
  • A percentage discount when you order online.

It’s also a good idea to make the deal time sensitive to apply a bit of gentle pressure. The fear of missing out on a good deal can be a powerful motivator. 

Early access for loyal customers

Everybody enjoys feeling like they’re part of something exclusive. Try contacting existing customers about upcoming products and give them access to it before everybody else. 

Your customers will feel valued because you’re recognising their loyalty. They’ll appreciate the effort you’re making, even if they don’t actually buy the product. 

Measure your success 

To measure your product sales, you’ll need accurate, up-to-date information about your cash flow. And you can get that information on the go with the Countingup app.

Countingup is the business current account with built-in accounting software that allows you to manage all your financial data in one place. With features like automatic expense categorisation, invoicing on the go, receipt capture tools, tax estimates, and cash flow insights, you can confidently keep on top of your business finances wherever you are. 

You can also share your bookkeeping with your accountant instantly without worrying about duplication errors, data lags or inaccuracies. Seamless, simple, and straightforward! 

Find out more here.