In this modern digital age, some of the best marketing tools are only available online, so it might be a good idea to create an online presence for your business. This is a good idea regardless of the industry you operate within, whether you sell clothes, books, or jewellery.

In this article, we’ll provide advice and suggestions on how to promote a jewellery business online. We’ll look at a variety of online marketing strategies, including:

  • Social media
  • Creating a website
  • Email marketing

Creating a website

The first step in building an online presence for your jewellery business is to create a business website. For many retail businesses, their website is where most of their sales take place. If you want to offer your customers the option of buying your jewellery online instead of in-store, do some research on how to start an ecommerce business

A website also provides a hub where you can store all of your contact information, like social media links, phone numbers, and email addresses. This means that customers can easily get in touch with you after finding your website.

Building a website does require some technical skills, so you might consider hiring a professional to help create the perfect website. There are also a lot of easy-to-use website builders out there that you can try if hiring a professional is too expensive.


As handy as a website is, it’s not much good if no one can find it. This is where SEO comes in. SEO stands for search engine optimisation: it refers to the process of improving your website so that it ranks higher on search engine results pages. 

Common SEO tips include:

  • Making your website easy to navigate.
  • Making it load quickly.
  • Using relevant keywords in your content.

Because of the complexity of search engine technology, thousands of things can affect your SEO, so make sure you look into a few SEO tips while building your website.


Another important part of optimising your website is making good quality content. This will encourage visitors to return to your page and buy your products; it will also improve your SEO.

For a jewellery business, good content might mean having a jewellery blog as part of your website. For example, you could write articles about different types of jewellery and use photographs of your own jewellery as examples. Or you could post educational articles or videos on how to make jewellery if your products are handmade. 

Email marketing

Email marketing is another great way to promote your jewellery business online. This strategy involves sending emails to individuals to advertise your company. These emails commonly contain promotional offers such as discount codes, which serve to draw even more customers to your website because of the potential for a good deal on your products. 

Building an email list is the most crucial step in creating an effective email marketing campaign. After all, the best marketing email in the world isn’t very useful if you don’t have anyone to send it to. 

There are many different ways of building an email list, but it’s usually easiest to get the email addresses from people who visit your website. You can do this with pop-ups that ask your visitors for their email address directly or by asking people for their email address after they complete a purchase. 

As well as promotional offers, your email marketing might include links to your website, new products, or sections of blog articles you’ve written. You might also send a newsletter via email that updates customers on any changes or events within your company.

Businesses commonly automate their email marketing. This means using software to send out their emails automatically, instead of manually entering different email addresses and sending the emails yourself. Investigate the various examples of email marketing software to find the best one for your business.

Social media

Social media is one of the most common and effective ways to market small businesses. It’s free to start a profile on most social media websites, and once you build up a following, you’ll be able to promote your jewellery business to a huge audience.

The tricky parts of marketing your business on social media are creating engaging content and consistently posting that content. You can solve the problem of posting consistently by creating a schedule for when to post and setting reminders or alarms, but you need to stay disciplined to adhere to that schedule.

Making engaging content is different for every business. For instance, if you sell jewellery, engaging content might mean writing blog posts about your own products’ materials or designs. You might also make video content to show off your products and talk about how you make them.

If you’re interested in learning more about how to promote your jewellery business through social media and want to find out about how to use a specific platform, try reading one of our more specific guides below: