Social media platforms are great places to market small businesses. They can help you grow an audience and find clients. Pinterest in particular is a popular visual blogging platform that people use to find products and ideas. Because of this, it’s a great place to market a small business. 

This guide will focus on how to market your business on Pinterest, including: 

  • Getting to know the platform
  • Building your profile and creating content
  • Interacting with users

We also have articles on how to market your business on Facebook, Twitter, LinkedIn, and Instagram

Getting to know the platform 

Businesses can use Pinterest to market their services and develop their brand. But understanding how to market your business on Pinterest means understanding the platform well. 

What is Pinterest? 

Pinterest is a form of social media for visual blogging with over 400 million users. Users can pin and share others’ content as well as create pins. These pins link to other websites, such as blogs and shops. 

Users organise their pins into labelled boards, such as ‘Food’ or ‘Interior Design.’ On Pinterest, you can do anything from collecting hairstyle ideas to planning a bathroom remodel. It’s a great way to create a mood board, start a project, or plan an event. 

Users can follow their favourite accounts and their friends. They can even share boards to collaborate with other users. To find pins, you can scroll through your ‘for you’ page or search topics.

Pinterest’s target audience

80% of Pinterest users found a new brand or product on the platform. It’ll be your job to help them find yours.

To find your target audience on Pinterest, you’ll need to follow and interact with boards relevant to your business. For example, if you run a coffee shop, you may want to interact with users who have coffee boards. The platform makes users’ interests clear through what they pin and save, so you can market yourself with intention. 

When marketing on Pinterest, it’s useful to know who you can reach. Pinterest has a 60% female audience. The average user is between 30-49 and 50-64 years, though the millennial audience continues to grow.  

Setting up your account

To market your business on Pinterest, you’ll want to create a Pinterest business account. You may want to name the account after your company and set the profile icon as your business logo

Once you’ve set up the account, you can add a header and profile description to your home page. Use the description to introduce your business and add other social media handles. 

If you plan to sell goods on Pinterest, you can also apply to become a verified merchant to appear more legitimate to users.  

Building the profile and creating content 

If you want to know how to market your business on Pinterest, you’ll need to know how to make engaging content for users.

Curate boards to grow your profile 

You can start to grow your presence by following users and creating boards that are relevant to your business. Try to regularly update your profile and engage with the platform to reach users. 

For example, if you sell ceramics, you may want to pin pictures of pottery and pottery workshops. When doing this, consider your business’s brand. If you stick to a consistent look, such as bright colours, then the boards you build will blend well for your marketing. 

Create Pinterest content 

The best way to market your business on Pinterest is to create pins about it. You can create Pinterest content through design platforms like Adobe or Canva. Canva has specific Pinterest formatted designs that you can use to create content for your business marketing. 

Some content ideas for Pinterest marketing include:

  • Information about your business
  • Photos of your products
  • Photos of your business or shop
  • Tips relevant to your business
  • DIY or How-to videos
  • Infographics relevant to your business
  • Graphics that link to articles or blog content

Aside from creating pins from photos, you can also design infographics. Other content includes short videos or slides of several photos in one pin. But make sure your content is consistent and pleasing to the eye so that others will want to pin it. Also, add a clear description for each pin with keywords to make it easy to find. 

If you sell products, you can add a shop to your Pinterest profile for users to order directly from the platform. Either way, you can link the pins to your business website for users to learn about your business. 

Interacting with users 

Another part of how to market your business on Pinterest is continuous engagement. As you regularly post content relevant to your business, you’ll likely reach users who search for that content. But once you reach that audience, you’ll need to engage with them to market yourself. 

Find and engage with similar users

As you grow your Pinterest presence and add content, you’ll want to grow your following to reach more users. You can start by following and messaging similar users. For example, if you want to market your bakery, you may want to engage with a user who posts bakery reviews. 

As you build a network, you can ask other users to review your products or services. You can also interact with other relevant businesses to see how they market themselves. 

Advertise on Pinterest

If your budget allows, you can also pay for Pinterest Ads. Pinterest ads smoothly integrate on users boards. They look similar to any other pin, making them appealing and easier to click through to. 

Save time organising your finances with Countingup

As you market yourself on Pinterest and grow your audience, you’ll need to organise your finances. Financial management can be stressful and time-consuming when you’re self-employed. That’s why thousands of business owners use the Countingup app to make their financial admin easier. 

Countingup is the business current account with built-in accounting software that allows you to manage all your financial data in one place. With features like automatic expense categorisation, invoicing on the go, receipt capture tools, tax estimates, and cash flow insights, you can confidently keep on top of your business finances wherever you are. 

You can also share your bookkeeping with your accountant instantly without worrying about duplication errors, data lags or inaccuracies. Seamless, simple, and straightforward! 

Find out more here.