The most important part of a business card is its design. If done right, it’s an excellent way to market your business and find new clientele. If it isn’t, they may not remember you at all. When you’re trying to expand your business, it’s vital that you get this right.

In this article, you’ll learn:

  • How to design a painting business card
  • What information you should include
  • What else you should keep in mind
  • How to manage new income

How to design painting business cards

Business cards are meant to highlight your creativity. Like the cover of a book sells the story inside, your business card should sell your business. There are many websites and resources you can use to make your own business cards

When it comes to designing your card, there are several different methods you can use — depending on your skill set and budget.

Use a template

There’s nothing wrong with using a pre-existing template for your painting business cards. Various sites like Vistaprint and Zazzle offer a wide selection of templates for a variety of business industries. 

The biggest issue with using a template is that everyone else has access to the same design. If you choose a popular template, you can end up with a business card almost identical to a competitor. 

Make one yourself

If you don’t want a design that’s available to everyone, and you possess some design skills, you can create your own business card template. A personal design has the benefit of being completely unique to you and your business.

If you do make your own graphic for your painting business cards, make sure you save it in a suitable resolution. If the quality is too bad, then your card can look pixelated and blocky instead of being clearly defined. 

Hire a graphic designer

You can still achieve unique imagery even if you lack graphic design skills. Using sites like Fiverr, you can hire a graphic designer to create a distinctive visual for you. This could be the most expensive method, since you’re commissioning someone to work for you. 

But if there’s room in your budget, then having a professionally designed business card can help you stand above the competition. 

What information you should include

There is only so much you can fit on a business card, so executive decisions have to be made about what can and cannot go on it. Anything essential to helping your business should be on your business card. 

A name

It can be your name, your business’ name, or both. Whatever you decide to put down, it needs to be clear and easy to read. Anyone who wants to contact you should know who they’re talking to. 

Since it’s your business, you should put down your preferred name instead of anything formal. For example, if you go by ‘Bill’, then putting ‘William’ on your card will only confuse people. 

What you do

A business card should be able to quickly tell someone what exactly you can do for them. Are you a specific type of painter decorator that offers very niche services? Are your prices the best in the area? What is it about your business that should make it stand out?

Having your unique selling point (USP) clearly stated on your business card gives your customers another reason to choose you over your competitors. Without it, you may become just another face in the crowd.

Methods of contact

Preferably two or three options, as having just one can limit you in some cases. Using multiple contact methods (phone number, email address, website, etc.) means that a client always has a way to contact you.

You can include additional information (like your business address or the area you operate in), but it isn’t necessary. It’s important that your potential customers know who you are, what service you offer, and how to contact you. 

Putting too much information on your business card can actually be damaging to your business. Imagine walking into a messy, cluttered office. An over-filled business card has much the same effect. You want your card to be clear, clean, and easy to read.

What else should you keep in mind?

You should keep a couple of other points in mind when creating your painting business cards. These aren’t essential but can make your card engaging enough to stay memorable. 

Blank space

Having empty space on your card can seem odd; after all, you want to market yourself as much as possible, right? 

Actually, having open space has two benefits. First, it helps to make sure your design isn’t too cluttered. Second, it gives either you or a customer space to write something down. When you’re talking to a potential customer, writing down a tip or referral can give them an extra reason to keep your card.

Use both sides

While only printing on one side is cheaper, you’re also missing out on half the card. By using both sides of the card, you can have an eye-catching design and name on the front, and all your contact information on the back. 

Card stock quality

It may seem pointless to spend more money by having your cards printed on a specific type of paper or card. In reality, it can give your card some extra professionalism. Cheaper card stock is more likely to get damaged, and a damaged card gets thrown away.

How to manage new income

The whole point of making and handing out business cards is to help increase revenue for your business. When that starts to pay off, you may find it more stressful and time-consuming to manage your finances. 

That’s why thousands of business owners use the Countingup app to make their financial admin easier. 

Countingup is the business current account with built-in accounting software that allows you to manage all your financial data in one place. With features like automatic expense categorisation, invoicing on the go, receipt capture tools, tax estimates, and cash flow insights, you can confidently keep on top of your business finances wherever you are. 

You can also share your bookkeeping with your accountant instantly without worrying about duplication errors, data lags or inaccuracies. Seamless, simple, and straightforward! 

Start your three-month free trial today.

Find out more here.

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