Business cards are a great way to make your business look professional. They’re also a handy way of advertising your business to potential customers, contacts, and suppliers.
There are many different ways you can get your hands on your own business cards, so this article will try to make the process straightforward. We’ll be looking at how to make business cards and what to include on them. The topics we’ll cover include:
- Tools for making business cards
- Information to include on your business cards
- Managing revenue from new customers with Countingup
Tools for making business cards
Technology helps small businesses in all sorts of ways, and it can help you make business cards too. Aside from the host of business card sellers you can find online, there are software tools that allow you to make your own cards for free.
Buying business cards online
Many stationary or printing businesses will offer business cards. Their products will vary hugely in price and quality, so make sure you shop around before deciding on your provider.
As well as price, you should try to find a company that offers different design options for business cards. Websites like Vistaprint, Banana Print, and MOO have a wide range of colours, styles, fonts, and sizes for business cards. You should make use of these to customise your cards — a card with an interesting design may be much more memorable to the potential contacts that receive it.
Designing and buying your business cards using those types of websites is a good idea because it saves time, which is a valuable resource for small business owners. It’s also a great way to get well-designed cards without having much graphic design experience. Keep in mind that using the pre-made designs on these websites can lead to less personalised cards, which may stand out less than ones you design entirely by yourself.
Content creation software
If you have a creative streak or know someone who does, you might want to consider designing your business cards from scratch. You don’t even need to be particularly good
at design, as there are many different software tools that can do the bulk of the work for you.
Content creation websites like Canva and Lucidpress are great because they offer specialised templates for creating business cards. Canva in particular is a smart choice for small businesses as they offer a basic version of their services for free. Adobe Creative Cloud is also a great system to use, as it includes classic design tools like Photoshop and Illustrator.
The drawback of the Adobe tools is the level of expertise they require. They also require a considerable time investment to test and create your ideas, so you might not be able to design your perfect cards in a day. Canva can be very accessible for a beginner, but a good eye for design is still useful before you start.
Despite these drawbacks, using software tools to make your business cards is an excellent choice because you’ll be able to make a business card precisely to your specifications. A well-made, highly personalised business card can immediately demonstrate what your business is about, and a strong design could appeal to a potential client.
Information to include on your cards
There’s a great variety of things you could put on your business cards, but remember that space on the cards is limited. We’ve listed a few ideas of what to include here, but you might not want to use all of them, as your business card could end up looking cluttered.
It used to be a basic requirement that business cards included a company’s name, phone number, address, and maybe even fax number. Nowadays, with information so easily accessible through the internet, you might only want to include your name, your company’s name and website URL. If all of your other contact information is on the website, it’s unnecessary to put it on the business card.
If you don’t have much of an online presence, including your phone number and a physical address on your business cards is essential. Including these details also makes it easier for customers who are less capable with technology to get in touch with you.
This would require you to create a business website if you didn’t already have one, but once you do, having your web address on your business card is vital. If everything a customer needs to know about your business is on your website, then giving them a business card provides the key to that website.
Including your website details on your card is also a good way to send customers to your website if you find you don’t show up on Google results often. If you want to improve the rate at which you appear on the Google results page, check out our beginner’s guide to SEO.
Social media is hugely important to small businesses in this digital era, as it can cover everything from customer service to marketing activity. That means it’s a good idea to start accounts for your business on at least a couple of social media platforms.
Once you create accounts on Twitter, Facebook, Youtube and any other platforms that are relevant to your business, put your social media handles on your business cards so people can find you. What platforms are relevant depends on your business, but try Linkedin if you frequently interact with other companies or Instagram if you’d benefit from visual-focused marketing.
Manage revenue from new customers
After making and distributing your business cards, you may start attracting more and more customers to your business. More customers mean more income for the business, but you need to make sure you know where all this money is coming from and where it should go. This kind of financial management can be tough for small business owners, so consider using the Countingup app to make financial admin easier.
Countingup is the business current account with built-in accounting software that allows you to manage all your financial data in one place. With features like automatic expense categorisation, invoicing on the go, receipt capture tools, tax estimates, and cash flow insights, you can confidently keep on top of your business finances wherever you are.
You can also share your bookkeeping with your accountant instantly without worrying about duplication errors, data lags or inaccuracies. Seamless, simple, and straightforward!
Find out more here.