Sending holiday emails to your clients and vendors is always a nice touch. It’s a simple way to show your appreciation and strengthen your professional relationship. 

But writer’s block can strike at any time, even with something as simple as a Christmas or New Year email. Not to worry though, this handy guide will help you craft the perfect business emails for the holiday season with some general tips and examples. 

General advice for holiday emails

Taking the time to send out holiday emails is a lovely gesture for your clients and vendors. Use these tips to write the perfect message this Christmas

Make it personal

The whole point of sending cards in the first place is to strengthen an existing relationship. And while a stock message sent out to every client will probably do the job, adding that personal touch will take it to another level. 

For example, if they’re a small team and you’re on a first-name basis, mention them by name instead of only using their company name. 

Similarly, if you’re a sole trader, sign off with your own name. There’s something about referring to one another by business names that can come across as a bit stiff. It’s definitely not in the theme with the happy holiday greeting you’re trying to achieve.

Don’t push your brand

In essence, sending Christmas and New Year emails is an exercise in marketing and brand awareness. That said, don’t overdo it with the branding.

Keep it casual and friendly, and resist the temptation to mention products or contracts for the upcoming year. 

Include a small gift with the card 

If you can afford to, send a small gift hidden in the email as a token of your appreciation. Something like a discount code or gift coupon for your business is both a thoughtful gesture and an incentive to keep working with you in the future. 

Be appreciative

Christmas and New Year are times for reflection, so a holiday email is a perfect time to thank your vendors and clients for everything you’ve achieved together. You don’t have to go into detailed stats and figures, but letting them know they’ve played an essential role in your success will make them feel valued. 

Longer messages

You don’t need to write anything spectacular. The gesture itself is all that really matters. 

Still, if you find yourself struggling for words, try one of these seasons greetings for your business emails:

  • As we look back upon the past year, we’d like to acknowledge those who’ve helped shape our business. We wish you all the best for the new year ahead.
  • It’s been quite a year! We hope it’s been just as memorable for you, your colleagues, and your loved ones. We look forward to working with you next year. 
  • It’s Christmas time! And this holiday season, we thought we’d take the chance to thank you for your loyalty. We’re looking forward to moving into the New Year together.
  • We’d like to take this opportunity to thank you for doing business with us. Merry Christmas and a Happy New Year
  • It’s been a fantastic year working with you. We hope to continue doing business together next year. Until then, have a wonderful Christmas and a Happy New Year
  • We’d like to take this opportunity to thank you for all your support and wish you a Merry Christmas. 
  • It’s been an absolute pleasure working with you this year, let’s make the next one even better. Best wishes for the holidays. 
  • A very Merry Christmas to you and your team. Thank you for the business you’ve given us throughout the year. All the best for the holiday season.
  • Wishing you a Happy Holiday and a joyful New Year. Best wishes from your friends at [company name].

Shorter messages

Alternatively, try one of these shorter messages. Quick and to the point, they’ll still get the job done:

  • Merry Christmas and warm wishes for the New Year!
  • Wishing you and your team a wonderful holiday season.
  • Season’s greetings from the entire crew at [company name].
  • Wishing you success and happiness in the year to come.
  • Cheers to the New Year! Wishing you a Happy Holiday season from the team at [company name].
  • Wishing you a season of joy and looking forward to more success next year.
  • Wishing you a Happy New Year! Let’s make it the best year ever.
  • We appreciate your business and wish you the best in 2022.
  • Have a great Christmas and a Happy New Year. 
  • We’re so glad to have you as a client and look forward to serving you in the future.
  • Here’s to another year of business together. Hope your holidays are full of joy and love. 
  • We wish you a very Happy Holiday season and a peaceful and prosperous New Year.