If you have a small business in the beauty industry, networking can help you meet potential clients and build relationships within the industry. But, if you’re new to the beauty industry, you may wonder where to find the right networking events for your business. 

This guide look at beauty industry networking events, including:

  • How networking can help your beauty business
  • The best beauty industry networking events
  • How to make the most of your networking events 

How networking can help your beauty business 

Networking can help you find new clients in the beauty industry. In fact, about 40% of in-person meetings can lead to new customers. So, it’s important to put yourself and your small business out there to grow your client base and succeed in the beauty business. 

As a small business owner in the beauty industry, you could be a beautician or hairdresser. Luckily the beauty industry offers a variety of business and marketing opportunities. By going to events with people looking for your services, you’ll get access to your target audience

Apart from finding new clients, networking events can help you meet other people in your industry. This can help you stay updated on the trends of the industry and form relationships. This could lead to business partnerships and ideas. 

Networking events can be both virtual and physical. Physical events make it easier to build relationships and get to know people. But virtual events will help you reach a wider audience. If you’re a beautician, you may need to target people in your area to find customers. But if you sell beauty products online, you may be able to expand your client search more broadly.

The best beauty industry networking events 

To find networking opportunities in the beauty industry, you can look to platforms like LinkedIn and Facebook. You can connect with people in the beauty industry and join relevant groups to find events. You can also look to platforms like Eventbrite or organisations like Professional Beauty to find networking events. 

Trade shows

Trade shows are some of the best networking events for the beauty industry. You can set up a table to sell your business services or buy a ticket to meet people within your business. These events often have demonstrations and talks about the industry as well. 

There are different trade shows relevant to the beauty industry. For example, you could attend beauty shows and festivals. Some examples of trade shows are the Organic & Natural Beauty trade show and the Beauty UK show. You could also attend wedding conventions or cosmetic shows and offer your beauty services for these events. 

In general, trade shows will help you see what other beauty businesses do to succeed. They’re also a great place to come across people looking for your services.  

Conferences  

Other beauty industry networking events worth attending are conferences that relate to the beauty industry. These conferences look at new trends and research in the beauty industry, with topics like anti-ageing or skincare developments. You may want to look into the Aesthetics Conference & Exhibition.

If you’re a hairdresser, you can find conferences specific to developments in hairdressing. You can use event platforms to find the right conferences for your business. 

Webinars 

You can also attend webinars on the beauty industry to meet people and further your industry knowledge. By participating and sharing these events, you can also show potential clients that you are dedicated to learning about research and trends.

For example, Professional Beauty has webinars relating to the beauty industry. Webinars are virtual networking events, so you can attend them from the comfort of your own home. You may have to put more effort into connecting with people, but you can interact with a broader audience since it’s not limited to your area. 

How to make the most of your networking events 

Once you find the right networking events for you, you’ll want to prepare to make the most of those events. For some events, you may have to book tickets ahead of time. It’s a good idea to get to know a bit about the events before you attend. 

Bring marketing materials 

When networking, think about how you can stand out from the crowd. You’ll need to market your small business well to benefit from these events. You can do that by making marketing materials, like business cards and brochures, to pass out at these events. You can use platforms like Canva and Adobe to design this stuff. 

You’ll want to include your business name and logo, address, and contact information on your marketing materials. You can also include links or QR codes that lead to your social media channels and website

If you set up a booth at a trade show, consider bringing some merchandise and samples to hand out. You can also bring banners and photos that show your skills. 

Know how to market yourself 

When you attend these marketing events, you’ll also need communication skills to get to know people. By engaging with people in a friendly manner, you can appear professional and make people remember you. This will help you make the most of these networking events.  

Save time organising your finances with Countingup

As you grow your beauty industry network, you can find new clients and make more money for your business. Financial management can be stressful and time-consuming when you’re self-employed. That’s why thousands of business owners use the Countingup app to make their financial admin easier. 

Countingup is the business current account with built-in accounting software that allows you to manage all your financial data in one place. With features like automatic expense categorisation, invoicing on the go, receipt capture tools, tax estimates, and cash flow insights, you can confidently keep on top of your business finances wherever you are. 

You can also share your bookkeeping with your accountant instantly without worrying about duplication errors, data lags or inaccuracies. Seamless, simple, and straightforward! 

Find out more here.