Should I outsource marketing for my small business?

Marketing can help your small business succeed. But as your small business grows, you may not have the time to manage marketing yourself. 

Luckily, there are plenty of marketing services that can help you reach your business audience. In fact, 62% of UK businesses choose to outsource their digital marketing. 

This guide will discuss if you should outsource the marketing of your small business, including:

• How to assess your budget for outsourced marketing 
• What professional marketing can do for your business
• Where to find marketing services for your small business 

Before you decide to outsource the marketing of your small business, consider if it’s worth the cost. 

When considering marketing for your small business, think about your budget to see if it makes sense. If your small business is still in its early stages, you can save money by marketing it yourself. 

You can determine if outsource marketing makes sense for your business by doing a cost-benefit analysis. This means you’ll compare the direct fees of outsourced marketing to the benefits of the service. Also, consider your business’s current expenses and earnings. Then look at how much excess cash you have to pay for marketing. 

Outsourcing marketing can save more money than hiring a marketing professional. You can also often make a short term commitment to see how the marketing impacts your business. 

You can compare the prices of marketing packages to see how much that would impact your business finances. Consider asking for price quotes. Then research how much professional marketing can increase your audience. If the expected benefits are greater than how much you’ll spend, it may be the right choice for you. 

When it comes down to it, consider your small business plan. Will outsource marketing grow your audience enough to progress your short term and long term goals?

If you outsource the marketing of your business, it can help improve your small business performance. This is because it helps to increase your audience and reach potential clients. There are a few reasons it might be a good idea. 

If your small business is growing, you may not have the time to market your business effectively. If you want it to continue to grow, you’ll need to prioritise marketing along with your business operations. If this is getting overwhelming, outsourcing marketing might be the solution.

Choosing to outsource the marketing of your business can lessen your stress and responsibilities. You will no longer need to handle marketing on top of your daily business operations. You can instead focus on your products and services and how to serve your clients best. 

If you lack marketing knowledge, you may benefit from experienced marketing agencies. They can use their skills to reach your target audience. 

They will take the time to research and put together a marketing strategy for your business. Using that strategy, they’ll focus on the right platforms and content. Marketers can also help with your brand building and overall business marketing design. 

Professionals can help grow your social media presence. Even more, they can help you design your business website, logo, and advertisements. They could also help with newsletter campaigns and SEO. Marketers can even offer a broad knowledge of marketing analytics and copyright law. 

Aside from building your business brand, these services can create a content schedule to engage with your audience consistently. Overall, outsourced marketing can help your small business appear well branded and professional. 

The best thing about professional marketing is that their skills will help your business grow. The marketing strategy will allow your business to reach the right people. This could improve your outreach and business reputation, which will help you find new clients. 

Ultimately, professional marketing could help your small business earn more in the long run. 

If you decide to outsource your marketing, there are a few places you can look to find the right marketing professionals.

When seeking marketing services for your small business, first consider what kind of marketing might be right for you. Maybe you want to find an agency skilled in social media marketing or specialises in graphic design.

Before you choose a marketing agency, think about what you’re looking for to best suit your business. 

To find the right people to market your business, start by researching marketing agencies. Look at agencies’ credentials, awards, and services. 

Well-rounded agencies will likely offer: 

• Online marketing strategy 
• Paid promotions and ad pay-per-click
• Marketing analytics 
• Website design and development 
• Social media strategy and management 
• SEO
• Newsletter and copywriting services

You can ask for quotes and pitches from several agencies to see what they can offer. You could even try a short term project to see how the agency’s marketing helps your business. This will help you choose the right marketing for your business. 

To understand if outsource marketing is right for you, you’ll need to assess your business finances. Thousands of business owners use the Countingup app to make their financial admin easier. 

Countingup is the business current account with built-in accounting software that allows you to manage all your financial data in one place. With features like automatic expense categorisation, invoicing on the go, receipt capture tools, tax estimates, and cash flow insights, you can confidently keep on top of your business finances wherever you are. 

You can also share your bookkeeping with your accountant instantly without worrying about duplication errors, data lags or inaccuracies. Seamless, simple, and straightforward! 

Find out more here.