As a property agent, networking can help you meet people in the industry, grow your sales skills and find potential clients. But you may wonder which events to attend and how to make the most of them for your business. 

This guide will list some property networking events, including:

  • Where to find the best property networking events
  • Types of networking events you might attend 
  • How to make the most of these events to find clients

Where to find the best property networking events 

There are a few places you can look to find the best property networking events.

Social media 

Social media platforms are some of the best places to find networking events for property agents. They can help you access professionals and potential clients and engage with relevant communities. More specifically, LinkedIn’s business-focused platform lets you grow a professional network by connecting with other users. 

By creating a LinkedIn profile for yourself or your business, you can easily search for other property professionals and join industry-focused groups. Also, follow relevant associations or companies that might hold events. 

You can also look at your feed to find any events others host, attend, or post about. Then, scan groups for more specific information on potential events. When you attend events, try posting about them on your page to advertise your efforts. 

Aside from LinkedIn, platforms like Facebook or Twitter could help you find event opportunities. Consider creating a business Facebook page to access more events by interacting with relevant groups and other businesses. Then, using hashtags on Twitter will let you access more communities on different platforms. 

Look at event sites

Next, look to sites like Eventbrite to find events in your area. To do this, search keywords like ‘property agent’ and narrow the search down to your local area. You can also sign up to receive emails from Eventbrite to stay updated on events in your area.  

Join an association 

Another great way to stay on top of networking event opportunities is by joining an association. Some examples are Propertymark or British Property Federation. Becoming a member of these associations may come with a fee, but it helps you learn about the industry and grow important relationships to improve your business practices. Plus, many of these associations have events tabs on their websites where you can find great opportunities. 

Types of networking events you might attend

Once you know where to look for property networking events, you might attend a few types of events. We’ll list a few that might be beneficial to you.

Trade shows and conferences

More significant events like trade shows and conferences can help you meet various people in the industry or people willing to do business. By attending these events, you can exhibit your services and interact with new people. Plus, you’ll learn more about the estate industry from demonstrations and lectures from leading property professionals. 

Training and lectures 

You may also want to attend specialised lectures and training to grow your skills and learn about industry trends. Attending these events show potential clients that you want to expand your industry knowledge. Plus, you can meet other people in the industry to learn tricks of the trade and build partnerships that can lead to new client opportunities.  

Local events

You may also want to seek smaller, more local events to meet people in your immediate area. Smaller, local events can target your networking and help you build more intimate relationships. Like trade shows, these events are also great opportunities to work on your sales and personal skills for your business. 

Other industry events 

Instead of focusing only on events for the real estate industry, you may want to expand your search to events for other complementary industries. For example, maybe you want to attend interior design or building works events to meet more people to support your business. You can also find people that could benefit from your property agent services. 

How to make the most of these events to find clients 

As you pick which events seem most beneficial, you’ll want to prepare ahead of time so you can make the most of them. There are a few ways to stand out at events to find more clients. 

Make a plan 

First, you’ll need to think about what you want to get out of these events. With clear goals, you’ll know who to talk to and how to focus the conversation. For example, if you want to build connections within the industry, target experienced property agents with your specific questions. 

If you want to grow your client base, think about what you can offer them and what they might be looking for. Be sure to practice your personal and conversational skills to come across smooth and professional.

Develop a pitch 

Once you outline your plan, put together and practice an elevator pitch to introduce yourself. This pitch is a brief and clear introduction of who you are and what you offer. What are the most important for potential clients to know? How can you catch their attention and get them to remember you? With that said, try to make your pitch sound natural and unrushed. 

Bring business cards  

Conversations are crucial in networking. But you also want to leave the people you talk to with some way to contact you. So, design and bring business cards to hand out. If these cards are appealing and easy to read, you’ll be more accessible to people. With the physical card in their hand, potential clients will be more likely to reach out. 

In exchange, if you get other people’s business cards, try to contact them within a few days to show your interest and dedication. 

Organise your business finances with Countingup

As your network grows, so can your client base, which means you’ll have more money to manage. Financial management can be stressful and time-consuming when you’re self-employed. That’s why thousands of business owners use the Countingup app to make their financial admin easier. 

Countingup is the business current account with built-in accounting software that allows you to manage all your financial data in one place. With features like automatic expense categorisation, invoicing on the go, receipt capture tools, tax estimates, and cash flow insights, you can confidently keep on top of your business finances wherever you are. 

You can also share your bookkeeping with your accountant instantly without worrying about duplication errors, data lags or inaccuracies. Seamless, simple, and straightforward! 

Find out more here.