Did you know landscaping actually commands a £5 billion industry, with promising expected growth? So, you can thrive in this market if you know where to focus your efforts. But, if you’re wondering how to run a successful landscaping business, we’ll cover a few tips for best operations and growth.
This guide will discuss how to run a successful landscaping business, including:
- Offering quality services
- Marketing your business for success
- Optimising financial management
Learn more about how to start a landscaping business here.
Offering quality landscaping services
To run a successful landscaping business, you’ll need to offer quality services to your clients.
Focus on customer experience
To provide the best services, you’ll need to manage your time well. To organise your calendar and client communications, consider using business management tools like Google Workspace or Microsoft Office. With these tools, you can schedule work and travel time, so you don’t rush between jobs.
Habits like showing up on time and promptly emailing back will help you appear orderly and professional. As a result, clients will be able to trust your services. You may also want to plan for your busy season during the warmer months. By anticipating this, you can manage your heavier schedule and take on more clients.
Strong customer service will also make clients enjoy working with you and help you build strong relationships. So, take the time to meet with new clients to understand what they’re looking for so you can offer the best services for them.
Invest in good equipment
Another way to offer great services is by investing in the best landscaping equipment, which can create quality looks with less effort. More advanced equipment can also speed up your process and allow you to take on more clients. With that said, think about how much you’re comfortable spending to avoid hurting your finances instead.
Make your jobs more profitable
Succeeding in your landscaping business will be easier if you make your services more profitable. For example, you could focus on taking on larger jobs or increase your pricing as you develop experience.
Follow trends and specialise your services
To improve your landscaping services, you conduct market research to understand current trends in the industry. If you know about new techniques and popular looks, you can develop these skills to please your clients.
Aside from brushing up on techniques, you may want to specialise your services to draw in specific clients. With a specialisation, you can show your expertise in a particular area and target your marketing. For example, you could use only eco-friendly materials and products. Or you could offer high-end landscape design services.
Focus on safety regulations
Above all else, make sure you follow proper safety regulations with your business. First, consider getting equipment safety training so you can use your landscape tools properly. Then, put together a safety plan so you know which protocols to follow and lower the risk of injury.
For example, you may need to do safety checks on your tools and wear eyeglasses and protective clothes. Ensuring that you work safely will help clients feel more comfortable having you work on their property.
Marketing your landscaping business for success
Knowing how to run a successful landscaping business also requires a strong marketing strategy to win new clients.
Attempt to recruit new landscaping clients throughout the year, rather than just focusing on your busy season. To start, make sure you have a strong business website and social media accounts to increase your accessibility. You may also want to claim your Google Business profile so people can find you on search engines.
Also, think about how you can brand your business to reach more people and look professional. Then, ask current clients to refer you to friends and family so you can establish new leads.
Introduce a rewards system
You could also introduce a rewards system to earn new clients and keep existing ones. For example, you could offer free quotes or 10% off first services. Then, to retain current clients, consider creating a points system or punch card offering a discount for every certain number of services.
Ask for reviews
On top of these methods, ask customers to review your services online. Feedback can show you how to improve. Meanwhile, the more positive reviews you earn, the better your business will look to potential clients.
Optimising your landscaping business’s financial management
Running a successful landscaping business requires more than just great services and marketing. You’ll also need to manage your business finances well.
Manage your growing expenses
As your business grows, you may take on more business expenses that help you earn and satisfy clients. But to succeed, you’ll need to manage these expenses well.
For example, if you want to invest in new equipment, you’ll need to plan ahead and plan how you’ll pay for them without running out of cash. To do this, consider developing a firm budget to avoid spending more than you earn.
Improve your cash flow
You’ll also need strong cash flow, which is the money coming in and out of your business over a given time. So, say you have £500 in fixed expenses each month and usually a few hundred in variable expenses. This means you’ll need at least that much monthly cash flow to meet your operational costs.
But if you give clients more than 30 days to complete invoices, you may transfer your earnings to cash quickly enough. To improve your cash flow, consider planning ahead by requesting down payments on services, asking for invoices in 14 days, and setting cash aside for growth.
Simplify your landscaping finances with Countingup
To strengthen your landscaping business finances, you’ll need the right tools to simplify and stay on top of your record-keeping so you can make better business decisions. But, financial management can be stressful and time-consuming when you’re self-employed.
That’s why thousands of business owners use the Countingup app to make their financial admin easier.
Countingup is the business current account with built-in accounting software that allows you to manage all your financial data in one place. With features like invoicing on the go, receipt capture tools and cash flow insights, you can confidently keep on top of your business finances wherever you are.
These tools will help you succeed in your financial management and grow your business.
You can also share your bookkeeping with your accountant instantly without worrying about duplication errors, data lags or inaccuracies.
Find out more here and start your three-month free trial today.