With over 2.89 billion monthly users, Facebook is the perfect place for photographers to promote their business, find new customers, and network with other professionals.
But with so many people floating around on social media, it can be difficult to know exactly how to start promoting your photography business.
In this guide, we’ll be looking at some effective ways to promote your photography business on Facebook. We’ll discuss how to handle your Facebook content with these helpful tips:
- Encourage user participation.
- Have a consistent vision.
- Post behind-the-scenes photos.
- Connect with other creators.
- Keep an eye out for social trends.
- Post content regularly.
And we’ll also be talking about some Facebook marketing features that can help you get the most out of the platform, like:
- Facebook ads
- Facebook insights
- Promote your business locally
Encourage user participation
Getting your followers involved with your photography business is a great idea. It’ll create a buzz about your work and get people talking.
Here are some simple ways you can involve your followers::
- Polls and surveys
- Live streams
- Volunteer requests
The competitions can be raffle type things, with random winners, or you can ask for photography submissions and give prizes for the best ones.
When asking for volunteers to participate in a photo shoot, make sure they’re actually an important part of it. Don’t have them come along and stand in the background. Plan something that lets them take part in the creative process.
Have a consistent vision
As a creator, you should have a unique selling point; a particular brand image that people can easily associate with you. That brand image should guide everything you do when promoting your business.
Your brand could be determined by content, like wildlife or baby photography, or it could be more about your particular style. Maybe you’re known for heavily saturated photos, amazing composite shots, or black and white cityscapes.
No matter what you choose, make sure everything you do is on brand.
Post behind the scenes photos
Social media platforms like Facebook allow businesses the unique opportunity to reveal a more human side. People much prefer seeing companies display their personalities in a natural way.
For your photography business, you could share some behind-the-scenes photos and videos for your photoshoots. It’ll reveal some endearing candid moments for your followers to see, and it’ll provide some interesting content for other aspiring photographers.
Connect with other creators
Social media is all about connecting. So Facebook is the perfect place to grow your professional network. Find other photographers that you like and reach out to them.
Post, reshare, and comment on their content to show your support. Then, if all goes well, you could reach out for a collaboration, giving you access to their followers too.
Keep an eye out for social trends
Whether it’s a charitable cause, a campaign to raise awareness for social issues, or just some adolescents eating washing machine detergent, there always seems to be at least one social trend that’s dominating the news feed.
Love it or hate it, jumping on these trends while they’re fresh is going to be great publicity for your photography business. The ones you choose to act on are up to you, but try to put your own unique twist on it to get people talking.
Post content regularly
Most people check their social media pages more than once a day looking for fresh content, so most platforms are geared toward constant updates and news.
Because of this, posting regularly is the best way to gain some traction on Facebook. Some people will tell you posting every day is the key, but that’s not always necessary. The important part is consistency.
You should always post at the same times every week, so your followers know when to expect new content. Definitely don’t just repost old content for the sake of posting something. It will look lazy and uninspired.
You should also think about what time of day you post content. Post at times when Facebook is busiest, usually on weekday afternoons.
Direct advertising is the simplest way to market your small business on Facebook. You can use Facebook’s ad service to create personalised ads that will run across different platforms.
It’s a valuable service, but you shouldn’t use it on its own. Instead, you should combine your direct advertising with actual content that will help you find followers.
Facebook insights is a marketing tool that will help you better understand your audience, so you can keep refining and improving your marketing strategy.
With Facebook insights, you’ll gain access to valuable information about your audience, such as:
- Their demographic.
- The sort of pages they like and follow.
- Their language and location.
- How often they use Facebook.
- Their purchasing history.
With all this information at your fingertips, you can target specific groups and easily measure the success of your marketing campaign.
Promote your business locally
Facebook’s local business promotion service allows you to advertise to Facebook users in your local area. It’s like the regular ads service, but more targeted.
It’s great for any business looking to attract local customers.
Manage your finances with accounting software
Nailing your Facebook promotions will lead to an increase in your income, and that will lead to more complicated bookkeeping.
Financial management can be stressful and time-consuming when you’re self-employed. That’s why thousands of business owners use the Countingup app to make their financial admin easier.
Countingup is the business current account with built-in accounting software that allows you to manage all your financial data in one place. With features like automatic expense categorisation, invoicing on the go, receipt capture tools, tax estimates, and cash flow insights, you can confidently keep on top of your business finances wherever you are.
You can also share your bookkeeping with your accountant instantly without worrying about duplication errors, data lags or inaccuracies. Seamless, simple, and straightforward!
Find out more here.