From weddings to birthdays to corporate events, events planners lessen planning stress and help events run smoothly. But how do you grow your event planning business to reach more clients?
This guide will cover how to promote an event planning business including:
- Using social media to promote event planning
- How to develop a website for your business
- Where to promote your event planning business
Using social media to promote event planning
Knowing how to promote your event planning business on social media is a useful way to reach your target market. Social media channels like Facebook, Instagram, Twitter, and LinkedIn will help you put your business out there.
A large part of promotion is how you present your business to the public. Presenting yourself in a professional and appealing way will make it easier to promote your business. If you create pages with a consistent look, title, and profile, you’ll be found more easily.
You may want to create a logo for your business and use it across all social media channels as your profile picture. Then, create handles that are as close to your business name as possible and consistent across your platforms.
Event planning is as much about design as it is about planning, so think of your brand as a way to represent your abilities. Stick to a consistent colour scheme and appearance that will draw potential clients to your business.
Find your audience
There are many types of events you can choose to focus on when it comes to event planning. Maybe you only plan corporate events, only weddings, or a mixture of events. It’s important to understand your focus so that you can engage with the right audience.
Engage with social pages or groups that are relevant to event planning. This will help you connect with the right people. Social media can also be a great place to build relationships with potential vendors and other businesses you may use in your event planning.
Engaging with many social platforms is helpful, but some platforms may better reach your target audience. For example, Pinterest is often used for planning and designing dream events. You could develop a Pinterest page and create pins of your events. This will help you engage with audiences that might be in search of event planners.
How to engage with your audience
Try to keep your engagement consistent. Set goals for yourself each week, such as posting three times per channel and liking and responding to several posts. Try to respond to comments and direct messages regularly to show that you are timely and professional.
Some content ideas include posting pictures of your events, the event planning process, or engaging with businesses your use for event planning, such as your favourite bakery or caterer. As your social media networks grow, so will your outreach. You will be able to develop a professional profile that shows what you can offer.
How to develop a website for your business
When considering how to promote an event planning business, you should consider creating a website if you don’t already have one.
Designing the website
You can easily design a website by using platforms like Wix, Squarespace, or WordPress. Your website can have a business description, a portfolio, as well as contact and pricing information. Try to design your site in a way that is easy to navigate for clients.
Just like branding your social media pages, show potential clients your artistic touch through the design of your website. Try to maintain the same brand as your social media channels.
Promoting your website
Once you’ve designed your website, you’ll want to make sure it reaches your audience. To promote your website, you can start by linking it to the bios of your social media pages so potential clients can easily find it. You also can learn about SEO tools such as keyword and link building to make your website more accessible to the public.
Where to promote your event planning business
Aside from promoting yourself on social media, you can advertise your event planning business elsewhere.
Digital promotion tools
If your budget allows, targeted, paid-promotion platforms like Google will help you reach people seeking event planners in your area. You can also look into targeted adverts on LinkedIn to reach a corporate event audience.
You can also promote yourself as an event planner through freelance sites such as Fiverr or UpWork. By creating profiles on these sites, you can browse job opportunities in event planning and apply to them directly.
Focus your promotion
Consider putting advertisements in your local newspapers, magazines, or brochures. For example, you can advertise as a wedding planner in a wedding magazine. You can even advertise at a wedding dress shop in town.
Also consider researching trade shows in your areas where you can set up a booth. You can show potential customers your abilities by bringing your marketing materials and a slide show of events you’ve planned.
Use your events to promote your business
Knowing how to promote your event planning business will help you expand your business and reach new clients. As you run events for your small business, you can use those events to promote yourself for future opportunities.
Consider creating marketing materials or social media tools that help you inform the guests of events that your business did the planning. With the approval of your clients, you could have a sign at your events with your business logo. You could also pass out business cards at these events. Also consider asking your clients to refer you in the future.
Organise your finances with Countingup
As your event planning business grows, you’ll bring in more money that you’ll need to manage. Financial management can be stressful and time-consuming when you’re self-employed. That’s why thousands of business owners use the Countingup app to make their financial admin easier.
Countingup is the business current account with built-in accounting software that allows you to manage all your financial data in one place. With features like automatic expense categorisation, invoicing on the go, receipt capture tools, tax estimates, and cash flow insights, you can confidently keep on top of your business finances wherever you are.
You can also share your bookkeeping with your accountant instantly without worrying about duplication errors, data lags or inaccuracies. Seamless, simple, and straightforward!
Find out more here.