Website monetisation refers to earning money from a particular website or blog by using it as an advertising platform for brands to publish content and offers relative to that site. For example, if you have a dog walking website, companies might advertise dog leashes or other dog-related content. 

 In this guide, we’ll show you how to monetise your website using the following methods:

  • Affiliate marketing and links
  • Pay-per-click (PPC) advertising
  • Sell your own digital products
  • Build an email list
  • Accept donations
  • Become a consultant
  • Keep finances in order with Countingup
  1. Affiliate marketing and links

Affiliate marketing is where you earn money as commissions every time you promote a company’s products or services and drive a sale. This form of marketing is one of the quickest and most popular ways to make money from your website

You start by finding a product or service you like and recommend, then endorse it on your website to your visitors and email subscribers. If a visitor is interested, they’ll click on your affiliate link and purchase the offering –– while you get a part of the sale price. 

How big your cut is can range anywhere between 30% and 70% depending on your industry and the company you’re promoting. 

  1. Pay-per-click (PPC) advertising

Platforms like Google AdSense and Taboola allow publishers to tap into an immense advertising network and allow advertisers to run ads on their websites.

Once you sign up to either platform, your site will get a simple code attached to it that will identify its content and start displaying relevant advertisements. For example, if your site is about dog walking, the platform will start showing your visitors ads for dog food, dog training, leashes, and other relative offerings.

Every time someone clicks on the ad, you get paid as a sum that can range anywhere from 50p to £5 per click. As your website gets more and more traffic, you could end up making hundreds, if not thousands, of pounds every month from PPC ads. That’s part of how famous bloggers and influencers make money.

  1. Sell your own digital products

Selling your own products directly is another way to make money from your website. There’s no middleman or person between you and the buyer taking a cut from the money earned. 

This approach may seem straightforward in that you simply sell these products directly through your website and get paid as soon as a purchase is made. But, creating well-made and good-quality products takes time and resources, including tasks like design, content, formulas, and so on. 

You’ll also need an engaging and SEO-optimised landing page to attract visitors to your site and inspire them to buy from it. Learn everything you need to know about building a stunning website for your business in this guide.

  1. Build an email list

Another way to eventually monetise your website is to build a strong email list of loyal followers. Have people visiting your website share their email and sign up for a newsletter or other fun stuff. The goal is to convert as many first-time visitors as possible into passionate followers wanting to stay up-to-date on your latest work or content.

Bear in mind that this is a long-term strategy and won’t make you rich overnight. Still, this is one of the most effective long-term methods to grow your blog into a money-making machine. In fact, 78% of marketers say email is important to overall company success.

Remember always to keep your customer in mind when sending your emails. Spamming people with offers they don’t want is a sure-fire way to make them hit the unsubscribe button.

Focus on creating a relationship with your subscribers and only share information that will have value for them. Learn more about how to leverage email marketing in this blog.

  1. Accept donations

If you don’t have enough monthly visits for these first suggestions to be fruitful to begin with but still have a strong and engaged community, you can ask your followers to donate.

There’s no shame in asking your readers and followers to support you while you get your business off the ground. In fact, asking them point-blank to donate money might be more effective and appreciated than pestering them with ads. 

Accepting one-off donations can help you cover expenses in the short term if people like what you share or sell and want to support your journey.

Payment platforms like PayPal offer donation buttons that you can add to your website in minutes. 

  1. Become a consultant

If you’re an expert in a field, you can share your knowledge for a fee as a consultant. Offering consulting gigs can help you make decent money while other forms of revenue take time to build up. 

You can host webinars that people can access after paying a reasonable subscription fee or even share your knowledge in a private Zoom call that people pay upfront for. If you already attract people to your website to take part in your expert opinions, consider charging for personalised advice. 

Now that you know how to monetise your website in a number of ways, it’s time to implement one of them and see how you get on. Once money starts rolling in, you need a solid system like Countingup to keep track of your financial transactions. Learn more below.

Keep your finances in order with the Countingup app

Financial management can be stressful and time-consuming when you’re self-employed. That’s why thousands of business owners use the Countingup app to make their financial admin easier. 

Countingup is the business current account with built-in accounting software that allows you to manage all your financial data in one place. With features like automatic expense categorisation, invoicing on the go, receipt capture tools, tax estimates, and cash flow insights, you can confidently keep on top of your business finances wherever you are. 

You can also share your bookkeeping with your accountant instantly without worrying about duplication errors, data lags or inaccuracies. Seamless, simple, and straightforward! 

Find out more here.