A company profile could give you the opportunity to create a lasting impression on your customers. For a business, awareness is an essential tool in the race to stand out against the competition.

Your company profile can also offer a unique insight into who you are beyond the products you sell or your services. It’s a great way to build an identity for yourself which could mean you set out become a household name.

This guide discusses how to do a company profile for a new business, which includes:

  • What’s a company profile?
  • What’s an example of a company profile?
  • How to write a company profile? — with a template

Learn how to do a company profile

What is a company profile?

Before you learn how to do a company profile for a new business, it’s helpful to understand its definition. Which is –– an introduction to who your business is and what it does.

When you present a new business to the market, you likely think about what would make it memorable. Successful companies understand their unique selling point (USP) and communicate what that is to the public.

You could also see your company profile as a straight-to-the-point way to tell your brand’s story. A brand is the public-facing identity of a business, so memorable but short narratives are essential.

Company profiles are especially helpful in industries with high competition. If there are similar products or services at close prices, your brand’s identity is likely to influence customer decision-making.

What’s an example of a company profile?

So to learn how to do a customer profile for a new business, here’s an example of what Countingup’s could be:

Countingup was founded in 2017 by the former CEO of Clearbooks, Tim Fouracre.

We offer a business current account with built-in accounting software that simplifies bookkeeping and taxes for small business owners.

The company’s mission is to make managing small businesses easier because owners deserve to save time to focus on what they do best.

We value the mental health and work-life balance of our small business users. Additionally, Countingup wants to give every entrepreneur the financial management tools to succeed.

Don’t just take our word for it:

“So easy to use to keep track of everything all in one place, plus it keeps my accountant happy. I couldn’t recommend it highly enough”. — Jonathan

Make accounting easy, Countingup.

That example includes vital information about the business. Still, it’s not an extended essay that customers would need to take too much time to read through.

Mainly because it’s crucial point was about making financial management quicker, but also people are likely to skim any text you put in front of them.

Remember that your customers are likely to be busy, so the time frame you have to grab their attention is short. If you can tell them everything they need to know in a concise but clear way, they’re more likely to remember it.

How to write a company profile? — with a template

The most important part of how to do a company profile for a new business is to make sure you write the essential information in a way that would appeal to your customers.

For anything you write on behalf of your business, tailor what you say toward your target audience. These people are most likely to pay for your product or service, so you should always aim to speak directly to them.

If you don’t know who your target audience could be, consider conducting market research. That could include surveys or interviews where you ask questions about people’s lifestyles and if they’d buy what you offer.

Tone of voice

You can put all of the insights from your research together and try to imagine your ideal customer as you write.

A way to make that easier is with a customer profile (sometimes called customer avatar), which is a summary of a hypothetical person’s lifestyle.

To make sure your company profile speaks to them, think about the issues they would face in their daily lives. Maybe they’d also respond better to different tones of voice in your writing.

For example, you could write in a professional tone if you want to reach businesses. If you’re going to sell something to young people, perhaps you can write more casually.

Remember to bring in that unique selling point and tell your brand story. Whichever way you write, it still needs to be memorable.

Why not check what your competition says to make sure you can stand out. You can often do that by looking at the ‘about us’ page on their websites.

Try and say something different from what’s already out there to grab people’s attention. You’re enthusiastic about your business, but the purpose of your company profile is to bring others on board.

Company profile template

[Business Name]

[Founding year]

[Founders name]

[Description of products or services]

[Mission and vision statement]

[Business values]

[Customer reviews (if you have any)]


That might sound like a lot of information. Still, it’s all relevant to give people a better understanding of your company. If you cover each of those things, you should be able to get across what makes your business unique.

Spread your message with marketing

If you have your company profile ready, it’s time to get it infront of people. You can add it to your business website or send it out in emails to introduce who you are.

Use your company profile as a guide to direct your strategy on social media. Aim to get across those points in a series of posts whether thats with words, images or video.

Manage your marketing costs with Countingup

As you may have noticed in the company profile example, Countingup is an essential tool for new business owners. It can make your financial management a simple process.

Countingup is a business account with a difference. It’s built-in accounting software gives you features like expense categorization. That allows you to automatically sort your marketing costs with HMRC approved labels.

Get started for free.