Easter is around the corner, so it’s time to start thinking about how you’ll wish your audience a “Happy Easter”. 

It’s always good to give yourself a bit of time before a holiday to prepare your social media campaigns. After all, you want to make sure your posts are well–planned and crafted to get the exposure they deserve.

As a business owner, planning out your marketing campaigns in advance helps your posts get more likes, comments, and shares.

Here are some Easter social media posts your small business can use this season:

  • Create a contest
  • Run a giveaway campaign
  • Encourage user-generated content
  • Create and share Easter templates
  • Host an egg hunt
  • Partner up with other small businesses

6 eggcellent Easter social media posts for your business

Put your creative mind to work and get your audience excited for Easter with these fun themed social media posts. 

1) Create a competition

Get your audience involved in a competition that relates to your business. For example, you can run an egg decorating contest and give away a prize to the follower that paints the most beautiful eggs. This works for all businesses.

Or, if you run a small bakery or cupcake business, have your audience come up with flavours and designs for an Easter-themed cupcake. 

Bake and sell the winning recipe for Easter weekend and share pictures on your social media, where you also tag the winner. 

Why not send them a box of free cupcakes as well? 

Whatever type of competition you choose, make sure you offer a good prize and share plenty of photos of the entries on your social media. 

See also: how to run a competition on social media.

2) Run a giveaway campaign

Giveaways might seem complicated, but they’re actually one of the easiest Easter social post ideas you can do. These posts are also perfect for growing your following and getting people engaged with your business.

So how do you go about it?

The easiest way to run a classic “follow and tag your friends” campaign where people enter by, you guessed it, following your account and tagging their friends. 

Then, you select a winner either randomly or based on how many of their friends also follow and tag other people. It’s up to you. 

Important note: Make sure your prize relates to your business and is something your ideal customers would want to win. This way, you weed out people outside your target market. Take inspiration from CookieCountess’s post below!

3) Encourage user-generated content

Next on our list of Easter social media posts is to have your users create them for you. Holidays are a time when people get together to share their joy, so it’s only natural for your social media to reflect this. 

So get your audience involved in some fun social media activities. 

An easy and fun way is to have people use a special hashtag when sharing photos, videos and comments of their Easter preparations and activities. You can also use a brand-specific hashtag campaign to boost brand awareness

For example, one year, Hotel Chocolat encouraged their customers and audience to take a selfie with their Easter mascot, The Beau Bunny, as it toured around 39 UK stores. 

Hotel Chocolat then had their audience use the hashtag #TheBeauBunny to promote the campaign and source images to share across their social media.

4) Create and share Easter templates

Another great social media post idea for Easter is to design a template that your followers can use. All they’ll need to do is take a screenshot of the template, add their own responses and share it to their Stories. 

You can even use tools like Canva to create your own branded template to help increase awareness about your product or service. 

When people use your template, your brand and social media handle will get shared with it. An excellent way to grow your following!


5) Host an egg hunt

This one is more elaborate but can be so much fun! Egg hunts are engaging and perfect for kids as well as adults. 

You can either have the egg hunt inside your business (in your nursery, for example) or in the area around your premises. Post on social media and invite people to join and offer an amazing prize to motivate them to play along. 

If you want, host an event after the egg hunt to bring people together and celebrate Easter!

6) Partner up with other small businesses

Finally, you don’t have to carry all the weight yourself this holiday season. You can partner with another business in the same niche as yours (not a competitor, though). Doing this is a great way for both of you to get more followers!

You can you partner could:

  • Launch a product or service together
  • Create a bundle of Easter-themed products
  • Run a giveaway
  • Host an egg hunt together

Partnering up with another business not only helps you reach twice as many people, but you can also inspire each other to improve your businesses after! Who knows, maybe you can partner up for all holidays? 

Creating engaging Easter social media posts 

Now that we’ve loaded you with ideas for Easter social media posts, it’s time to get creative and plan some hopping good campaigns!

The key to creating engaging social media posts for Easter is to:

  • Keep it lighthearted and fun
  • Use Emojis strategically
  • Write copy that inspires people to take action
  • Create a sense of urgency
  • Be clear and to the point

See also: how to use social media for business and why social media is important in business

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