In the modern business world, digital marketing can be much more effective than traditional alternatives. This is because you have a much larger potential audience with digital marketing, as everyone on the internet has a chance of finding your marketing materials if they’re online. Also, creating digital marketing can be very quick and easy due to the different marketing software tools available, meaning you can do more in less time.

This article will look at a few different digital marketing strategies for startups that are easy to implement and highly effective. We’ll cover a variety of marketing methods, including:

  • SEO
  • Email marketing
  • Affiliate marketing


To get the full benefit of digital marketing, you’ll need to create a business website. You might hire a professional to do this or use one of the many website builders available online. Once you build the site, you’ll need to direct customers there: this is where SEO comes in. 

SEO stands for search engine optimisation. It refers to the process of improving your website so that it ranks higher on search engine results pages. Because of the complexity of search engine technology, thousands of things can affect your SEO, so make sure you look into a few SEO tips while building your website. That said, there are a few common SEO tips that you can use fairly easily. 

Simple SEO tips for startups

The first is making your website easy to navigate. This means creating a simple, easy-to-understand structure, so users can easily find what they’re looking for. Having an easily-navigated website is important because search engine technology works like a person to an extent: it won’t rate your website very highly if it can’t find the pages it wants.

Another key SEO tactic is to use relevant keywords in your content. This is probably the most important part of SEO, as a search engine won’t even display your content to people searching unless it includes terms similar to what they’re looking for. Good SEO means using keywords in things like blog posts, product descriptions, and webpage titles.

To use keywords, you need to figure out what keywords are relevant to your business and your products. For example, if you run a clothing store, your keywords might be ‘clothing store near me’ or ‘women’s fashion’. 

You can identify your keywords by performing keyword research. This is a detailed topic in itself, so if you’re interested in keyword research, try reading our article ‘SEO tips for startups: Get it right from the start’.

Email marketing

Email marketing is an excellent marketing method for a startup to adopt. This strategy involves sending emails to individuals to advertise your company. This strategy can be heavily automated, so it’s very easy to use. It’s also fairly effective: 28% of customers say marketing emails influence their purchasing decisions, so using them can generate a decent sales boost. 

These emails commonly contain promotional offers such as discount codes but might also include links to your website, new products, or sections of blog articles you’ve written. You might also send a newsletter via email that updates customers on any changes or events within your startup.

How your startup can use email marketing

Building an email list is the most crucial step in creating an effective email marketing campaign. There are many different ways of building an email list, but it’s usually easiest to get the email addresses from people who visit your website. You can do this with pop-ups that ask your visitors for their email address directly or by asking people for their email address after they complete a purchase. 

Businesses commonly automate their email marketing. This means using software to send out their emails automatically, instead of manually entering different email addresses and sending the emails yourself. Good examples of email marketing software include Mailchimp and Hubspot, but remember to research different software tools to find the best one for your business.

Affiliate marketing

Affiliate marketing is a relatively new digital marketing method and is quite similar to influencer marketing. The method uses other individuals or organisations to advertise for you. For example, have you ever listened to a podcast or seen a post on social media that offers a discount for going to a website via a specific link? This is affiliate marketing. 

The key to this strategy is the use of affiliate-specific links and materials. Using software tools like Google Analytics, you can see the links people use to visit your website. Then, you’ll pay your affiliates different amounts depending on which of their links directs the most traffic your way.

Affiliate marketing is great for startups because it doesn’t require a huge time investment. Once you set up a deal with your new affiliate, all you need to do is keep an eye on their advertising to make sure they’re still publicising your content. 

On top of that, you can automate affiliate marketing just like email marketing. Tons of affiliate marketing tools exist, so remember to research a few options to discover the most suitable option for your startup. 

Managing increased income with Countingup

With strategic planning and persistence, your digital marketing methods will attract new customers to your business and increase your total sales. More sales mean more income for your business, which in turn means you might need to put more time into your financial management

Trusted by over 40,000 business owners, Countingup is the business current account with built-in accounting software that allows you to manage all your financial data in one place. 

With features like automatic expense categorisation, invoicing on the go, receipt capture tools, tax estimates, and cash flow insights, you can confidently keep on top of your business finances wherever you are. 

You can also share your bookkeeping with your accountant instantly without worrying about duplication errors, data lags or inaccuracies. Seamless, simple, and straightforward! 

Find out more here.